Bishal Paul

Bishal Paul

10 Strategies to Make Your Shopify Collection Pages SEO-Friendly

10 Strategies to Make Your Shopify Collection Pages SEO-Friendly
Bishal Paul - Strategic SEO Solutions for Business Growth

Hi, My name is

Bishal Paul - Shopify SEO Consultant

As a Shopify SEO expert and consultant, I have a passion for helping businesses thrive in the digital world. My expertise spans search engine optimization, crafting engaging websites and leveraging futuristic AI tools.

But more than just technical skills, I bring an infectious excitement for each client’s success. My goal is to make their journey not only wildly effective but also enjoyable and enlightening.

Shopify makes it easy for store owners to organize products into collections, which function similarly to categories on other e-commerce platforms. While collections help improve the user experience by grouping related products, they also represent an opportunity to improve Shopify SEO.

With proper optimization, you can drive more organic traffic to your collection pages and increase product discovery. In this post, we’ll explore tips for making your Shopify collection pages more SEO-friendly.

What are Shopify Collections?

Just like physical stores organize products into sections, Shopify stores can group products into collections. Collections allow you to categorize your products so customers can easily find what they are looking for. Using collections can significantly improve the shopping experience and your conversion rate.

How Do Shopify Collections Work?

Shopify collections have a hierarchical structure that enables you to divide products into categories and subcategories. The collections are organized from the top down in a tree-like format.

For example, a fashion Shopify store’s collections could be structured as:

  • Store Homepage
    • Women’s Clothing
      • Dresses
      • Shoes
      • Sale Items
    • Men’s Clothing
      • Shirts
      • Pants
      • Jackets

The store homepage is the top level, and “Women’s clothing” is a high-level collection. “Dresses” and “Shoes” are sub-collections nested under them. You can continue dividing collections into sub-collections as needed.

While you can create unlimited collection levels theoretically, SEO best practices recommend keeping your collection hierarchy moderately shallow. Overly deep nesting of collections can make your site architecture complex for search engines to parse. This could lead to lower rankings.

What is Shopify Collections SEO?

Like other pages on your store, Google indexes collection pages and factors their content into rankings. Important elements to optimize include:

  • Page titles and meta descriptions
  • URLs
  • Image file names and ALT text
  • Body Content

Optimized collection pages help your store rank for non-specific searches like “black women’s boots” rather than just singular product keywords.

Why is Collections SEO Important?

Most customer searches are broad, seeking general products rather than specific items. If you just optimize individual product pages, you may be missing out on traffic.

By optimizing collection pages around keywords for categories and product types, you can rank your store for these broader searches. Collections act as landing pages leading searchers to what they are generally interested in buying.

For example, someone searching “women’s black boots” will find an optimized “Women’s Black Boots” collection page more relevant than a singular product. They can then browse items in the collection to find what they want.

Strong collections SEO ensures your store shows up for product category searches. Along with driving more traffic, it provides a better search experience by matching what users look for.

How to Make Your Shopify Collection Pages SEO-Friendly

Optimizing your Shopify collection pages for search engines is essential for improving your store’s visibility and driving organic traffic. Here are the key steps to make your Shopify collection pages SEO-friendly:

1. Optimize Collection Page Titles

The title tag is one of the most important on-page SEO elements. An optimized title will help search engines understand the topic of the page. It also provides clickworthy text in search results.

For collection pages, the default Shopify title tag simply states the collection name. To improve it, add relevant keywords and elaboration. For example:

Default: Summer Collection
Optimized: Women’s Summer Clothing Collection – Dresses, Swimsuits & More

The optimized version includes the product category, subcategories, and descriptive keywords. This helps search engines know exactly what the page contains.

2. Meta Descriptions, Tags, and URLs

1. Meta Descriptions: Crafting compelling and keyword-rich meta descriptions for your collection pages is essential. These snippets appear in search engine results and can influence users to click through to your store. Include relevant keywords, a clear description of the collection, and a persuasive call to action within the recommended character limit.

For Example: Shop summer fashion essentials in our Women’s Summer Clothing Collection. Find cute sundresses, swimsuits, sandals, and accessories for warm weather. Free shipping is available.

2. Tags: Utilize relevant tags for your collections to enhance their discoverability. Tags help search engines and users understand the content of your collection pages. Include keywords that accurately represent the products within the collection.

For example, for a “Women’s Summer Clothing” collection, you could include tags like:

  • summer fashion
  • women’s summer clothes
  • summer dresses
  • swimsuits
  • sandals

3. URLs: Optimize your collection page URLs to make them more search engine and user-friendly. Ensure that your URLs include relevant keywords, are concise, and avoid unnecessary parameters or random strings of characters. A clear and descriptive URL structure can improve your visibility in search results.

Shopify generates collection page URLs using the /collections/ format:


While this is fine, you can improve it by customizing the URL structure. Make the URLs more descriptive by incorporating keywords.

For example:

Shopify allows you to manually edit collection URLs for SEO purposes. Shorter URLs also tend to perform better.

3. Image Alt Text

Optimizing image alt text is crucial for both SEO and accessibility. Add descriptive alt text to your collection images to help search engines understand the content of the images and improve their chances of being indexed. Include relevant keywords in the alt text, but make sure it accurately describes the image.

Images on collection pages can be indexed by Google Image Search. To optimize them:

  • Use descriptive file names like “women-boho-summer-dresses.jpg”
  • Provide image alt text that includes relevant keywords
  • Add text overlaying product images highlighting what they are

4. Internal Links and Highlighting Specific Products

  • Internal Links: Drive internal links from other pages on your website to your collection pages. Internal linking helps search engines discover and index your collection pages more efficiently, as well as improve the overall website structure. Linking to relevant collections from blog posts, product descriptions, or other collection pages can boost their visibility.
  • Highlighting Specific Products: Within your collections, consider featuring specific products to attract more attention and engagement. Showcase bestsellers, new arrivals, or products with special promotions. This strategy can help increase the visibility of these products and potentially boost conversions.

5. Collection Descriptions and User Experience

  • Collection Descriptions: Craft unique and informative descriptions for your collections. Describe the theme, purpose, and unique selling points of the collection. Include relevant keywords naturally, but focus on creating valuable content that engages users and encourages them to explore further.
  • User Experience: Ensure a seamless user experience for your collection pages. Optimize page load times, mobile responsiveness, and navigation. Make it easy for visitors to browse and filter products within each collection. A positive user experience can contribute to higher engagement, longer session durations, and increased conversions.

6. Shopify SEO Plugins/Extensions and Theme Customization

  • SEO Plugins/Extensions: Shopify offers various SEO plugins and extensions that can enhance your store’s optimization efforts. Explore popular options like SEO Manager, Plug in SEO, or Smart SEO to streamline your SEO tasks, automate meta tags, and receive optimization recommendations.
  • Theme Customization: Customize your Shopify theme to align with your collection pages’ SEO requirements. Ensure that your theme supports mobile responsiveness, structured data, and other SEO best practices. Customizing your theme can help improve overall SEO performance and enhance the user experience.

7. Mobile Optimization and Image Optimization

  • Mobile Optimization: With the increasing number of users accessing the internet via mobile devices, it is crucial to optimize your collection pages for mobile. Ensure your pages load quickly, content is properly displayed, and buttons are easily clickable on mobile screens. Mobile optimization is a critical factor in both use experience and SEO rankings.
  • Image Optimization: Optimize your collection images for better performance and SEO. Compress images without compromising quality to reduce load times. Use descriptive file names and include relevant keywords in the image file names and alt text. Additionally, provide image captions or captions within the collection description to provide context and improve accessibility.

8. Shopify Collection Organization and Navigation Optimization

  • Collection Organization: Structure your collections in a logical and organized manner. Use categories and subcategories to group related products. This helps users navigate your store and enables search engines to understand the hierarchy of your collections. Avoid creating too many shallow or overlapping collections.
  • Navigation Optimization: Optimize the navigation of your collection pages by providing clear menus, breadcrumbs, and filters. Make it easy for users to find and explore different collections within your store. Intuitive navigation enhances user experience and encourages visitors to stay longer on your site.

9. Building Links to Collections

Link building is an important collections SEO tactic. Link relevant collections in blog posts, product descriptions, site menus, and anywhere else you can organically work them in.

This allows search bots to more easily discover and crawl all your collection pages. The links also distribute authority to collections to boost their rankings. Encourage other sites to link to your collections with strong outreach.

10. Optimizing Collections for Mobile

With over 50% of shopping searches now on mobile, optimizing collections for mobile users is crucial. This includes using a responsive Shopify theme and testing collection pages on mobile devices.

Make sure collection titles, descriptions, filters, and product grids display properly on smartphones. Slow load times will frustrate mobile shoppers. Use images responsively and enable caching.

Wrap Up 👆

Optimizing your Shopify collection pages for SEO is vital for driving organic traffic and increasing sales. By following the strategies mentioned in this blog post, including optimizing meta descriptions, tags, URLs, image alt text, internal linking, and highlighting specific products, you can improve the visibility and discoverability of your collections. Additionally, focus on delivering a seamless user experience, mobile optimization, and optimizing navigation and organization. By implementing these best practices, you’ll be well on your way to making your Shopify collection pages SEO-friendly and attracting more potential customers to your store.

Frequently Asked Questions

Where is the Collections Section in Shopify?

The Collections section is located in the Products menu in your Shopify admin. Go to Products > Collections to access all your store’s collections. This is where you can view, edit, create, and manage collections.

How Do I Create a Collection in Shopify?

  1. Go to Products > Collections
  2. Click the “Add collection” button
  3. Give your collection a title and description
  4. Select a product image to represent the collection
  5. Use the Collections menu on the left to designate it as a main collection or sub-collection
  6. Click “Save” and your new collection is ready!

How Do I Add Products to a Collection in Shopify?

  1. Go to Products > Collections and select the collection you want to add products to
  2. Below the description, check the boxes next to all products you want to include
  3. Click “Add” and the selected products will now appear in the collection

You can also add products when editing individual items under Products > All Products.

How Do I Delete a Collection in Shopify?

  1. Go to Products > Collections
  2. Hover over the collection you want to delete
  3. Click the trash can icon next to the collection title
  4. Confirm you want to delete the collection

This will permanently delete the collection and remove all products from it.

How Do I Edit a Collection Title or Description?

  1. Go to Products > Collections
  2. Click the title of the collection you want to edit
  3. Make your changes to the title, description, or any other settings
  4. Click “Save” for the changes to take effect

How can I optimize my Shopify collection pages for SEO?

To optimize your Shopify collection pages for SEO, you can follow several practices such as creating keyword-rich meta descriptions, using relevant tags, optimizing URLs, adding descriptive image alt text, implementing internal linking, highlighting specific products, crafting unique collection descriptions, ensuring a seamless user experience, and leveraging Shopify SEO plugins and theme customization.

What are meta descriptions, and why are they important for Shopify collection SEO?

Meta descriptions are brief summaries of web page content that appear in search engine results. They provide a concise description of your collection and should contain relevant keywords. Meta descriptions are crucial for Shopify collection SEO as they influence click-through rates and can attract potential customers to your store.

How can internal linking benefit my Shopify collection SEO efforts?

Internal linking refers to linking from one page on your website to another page within the same domain. By strategically implementing internal links from relevant pages to your collection pages, you can improve their visibility to search engines, help with indexing, and enhance the overall website structure. Internal linking also promotes better user navigation and engagement.

Should I highlight specific products within my Shopify collections for SEO purposes?

Yes, highlighting specific products within your Shopify collections can be beneficial for SEO. By showcasing bestsellers, new arrivals, or products with special promotions, you can increase their visibility and attract more attention from both search engines and potential customers. This can lead to improved rankings and potentially higher conversion rates.

Are there any Shopify SEO plugins or extensions that can help with collection SEO?

Yes, Shopify offers various SEO plugins and extensions that can assist with optimizing your collection pages. Some popular options include SEO Manager, Plug in SEO, and Smart SEO. These plugins can automate tasks like meta tag optimization, provide optimization recommendations, and streamline your overall SEO efforts on Shopify.

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